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How To Add Value To Membership Websites

Getting people to join your membership website is only half the battle. Getting them to stay is the other half. The best way to do that is to offer exceptional value to them once they join. Some of the value you explained to them on your sales page where you mentioned the benefits, but some should be left as a surprise for after they've joined. Remember, the key to member retention is to under promise and over deliver. Offer a Knowledge Base A searchable knowledge base is an excellent way to provide value to your members. You can add to it over time, as questions are asked via email and on forums and in group message boards. Being able to have answers at their fingertips will keep them coming back. Host Free Educational Videos Within the knowledge base it will help if some of the more complex information is provided in video form. When you show people how to do something in this manner, they will want to come back and will therefore keep their memberships active. Host a Members O...

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